Wellworth the predictable battle?
I have just received an news flash email from a well known law firm tell me about Wellworths. A story ran in the Daily Mail today. The lawyer writing the news flash had the opinion that the ploy would not be worth the risk, the similarity between Woolworths and Wellworths being too great.
Citing the decades of goodwill built up in the brand Woolworths the implication was that the new owners of the brand, Shop Direct Home Shopping Limited, would probably be already discussing plans with their lawyers.
I am interested to see what happens here. I would have thought that Woolworths was such as strong brand that Wellworths will be quite distinct. Also I understood that there was no plan for a high street presence any longer. Add to the mix that Wellworths as a brand (albeit in Ireland) already exists, then you realise that online Woolworths already has issues to deal with.
Then consider that the new owner was the store’s manager when it was Woolies, worked for Woolworths for 18 years, has hired all the staff who were made redundant by Woolies to run a store which by all accounts served the local population well. The PR alone from the news coverage makes this worth it. In the event of a fight, I know who will win the moral high ground.
I think it might be wellworth it…
Tags: Intellectual Property